Soul Fest 2022, powered by Kashmir Cooking Oil, brought food and music to one place after its two-year hiatus due to COVID-19. The festival carried on for three days in Lahore, Islamabad, and Karachi. It provided a chance for people of all ages to enjoy themselves with family and friends. The evening witnessed long queues from the very start as people lined up to get sizzling food from various stalls that offered delicacies of Desi, Western and Asian cuisines.

Music amplified the festivity of the event. The artists that performed there included Talal Qureshi, Risham Faiz Bhutta, Khawaja Sami, and DJ Neha. The live music was electrifying and people sang along to the performances of Farhan Saeed and Young Stunners. The exciting and melodic songs by Ali Zafar, Soch the Band, Sahara Music UK, Annie Khalid, and Natasha Baig also kept the audience entertained.

Soul Fest ‘22, in collaboration with Kashmir, brought diverse people of Lahore together to celebrate the lively culture of the city. This endeavor is also reflective of the values that Kashmir embodies. Kashmir, through its various events, not only appreciates good food and music but also promotes a sense of unity among people who comprise the true tradition of the country.