The Red Lunchbox Series

The Red Lunchbox series was launched out of a simple but powerful idea: to offer mothers creative and easy lunch ideas for their children. To bring this vision to life, we brought on Rafia Mazhar, a well known home chef, to create videos of delicious and easy recipes. Rafia began crafting a series of videos, each one showcasing mouthwatering recipes that were both delicious and simple to prepare. These videos quickly captured the attention of viewers, sparking excitement and engagement. So much so, that Rafia decided to take it a step further—launching a fun and interactive challenge. She encouraged viewers to create their own videos featuring a red lunchbox and Kashmir Cooking Oil.

Connecting Mothers Through Shared Recipes

The result was nothing short of overwhelming. The challenge gained the attention of a lot of influencers and celebrities, each one putting their own spin on the recipes. The videos quickly became a source of inspiration, sparking a wave of excitement among the general public. Inspired by the creativity of those they followed, viewers began submitting their own videos, showcasing their unique recipes and creative uses of Kashmir Cooking Oil & Banaspati.

The response to the challenge was remarkable, with a large number of videos received. After carefully reviewing the recipes, we chose the best 5 videos. The lucky winners received a cash prize of Rs.100,000/- each. Every participant who took part in the challenge was also recognized and appreciated, receiving a special gift as a token of gratitude for their involvement. It was a celebration of creativity, passion, and community, with every participant contributing to the success of the challenge.