KASHMIR Pakistan International Screen Awards (PISA) 2021: a star-studded event provided a glimpse into the efforts and acknowledgements earned by Pakistani artists in the domains of TV, fashion, digital content creation and music.
The second edition of the award show, held in Dubai’s Madinat Jumeirah Arena, transpired to be
an epitome of quality entertainment by keeping the audience captivated with some electrifying performances. The power-packed dance and musical interludes accentuated the glamour and energy of the celebration. Moreover, the singing performances by Umair Jaswal and Sajjad Ali received massive appreciation, which still remain as some of the best musical experiences ever captured on Pakistani award functions till date.

Time and again, KASHMIR has been an active part of endeavors that support and reward people who create music and art. This collaboration of KASHMIR Cooking Oil and Pakistan International Screen Awards becomes a means to appreciate old and new talents in different dimensions of the entertainment industry and contributes to promoting quality content to the audience.