Kashmir Cooking Oil & Banaspatis Success at the Dragons of Asia Awards

In October 2024, the Dragons of Asia awards ceremony took place in Kuala Lumpur, Malaysia, celebrating the best marketing campaigns across all of Asia. We at Kashmir Cooking Oil & Banaspati had the honor of participating with our campaign, The Colors of Kashmir. To our delight, we were awarded the Bronze Award in the "Best Social Media and Word of Mouth Campaign" category.

Kashmir Cooking Oil & Banaspatis Success at the Dragons of Asia Awards

The success of The Colors of Kashmir campaign was built on the captivating social media content that was shared. Each post was designed to showcase the beauty and vibrancy of Pakistan’s culture, combining stunning visuals with meaningful, engaging content. It was this carefully crafted approach that not only caught the attention of our audience but also sparked conversation and excitement online. The campaign was further enhanced by PR activity where a total of 9 macro influencer videos were made. In addition to this, Influencer Ducky Bhai introduced a challenge on Kashmir's Cooking Oil Social Media resulting in a 13,000 increase in subscribers on Youtube in just 10 days. Kashmir Cooking Oil is honoured to receive this award.